--- snapshot-1781042785+++ snapshot-1781270781@@ -1,10 +1,10 @@ AboutNewsroomCareersContact Watch TikTok - June 09, 2026 • News + June 12, 2026 • News , Product - TikTok & ATP Expand Partnership to Attract the Next Generation of Global Tennis Fans + TikTok and Panini Partner to Launch a Global Digital Collectible Card Experience Tied to FIFA World Cup 2026™ - TikTok and ATP expand partnership through TikTok GamePlan, deepening fan engagement while growing its “On Tour With” creator program to more events worldwide.TikTok and ATP announced today an expansion of their global content partnership, utilizing TikTok GamePlan to deepen fan engagement, amplify player‑led storytelling and connect tennis fans more closely to the sport.The announcement follows last year's successful partnership that connected fans worldwide across in-app activity, elevated content, and engagement with creators. The effort saw an increase in tennis fandom on TikTok, with posts under #tennis increasing more than 25% during 2025. With this renewed partnership, the ATP and TikTok will work together to unlock new ways for fans to discover players, tournaments, and key moments across the ATP Tour, transforming tennis content into meaningful fan experiences that drive tune‑in and long‑term fandom.In 2026, the ATP hub, powered by TikTok GamePlan — a comprehensive product suite that allows sports teams, leagues, and broadcasters to drive discovery, deepen engagement, and deliver real business results — will expand to cover all nine ATP Masters 1000 events and the Nitto ATP Finals, creating an all-in-one destination for fan content within the app, evolving into an always-on feature that follows the season’s storylines, including the Official PIF ATP Rankings.Since the partnership first started, the number of top 100 players on TikTok has nearly doubled. Additionally, the ATP and TikTok will continue to champion authentic, player-first storytelling by providing platform education to players, including the 2025 year-end No.1 Carlos Alcaraz (@carlosalcaraz), new TikTok creator Ethan Quinn (@ethanqu1nn), and rising star Zizou Bergs (@zizoubergs).Building on its debut at the 2025 Nitto ATP Finals, the ‘On Tour With’ creator program will also expand in 2026 to cover all ATP Masters 1000 and select ATP 500 events. The initiative brings creators behind-the-scenes at ATP’s marquee events, with access to content opportunities across media days with players and practice sessions, providing their audiences with a unique experience of the Tour. Twelve creators have already participated in the program across BNP Paribas Open in Indian Wells, Miami Open, Rolex Monte-Carlo Masters, Mutua Madrid Open and Internazionali BNL d'Italia.Andrew Walker, ATP Senior Vice President, Brand & Marketing, said, “TikTok has become a powerful destination for tennis culture and conversation. Through our partnership, we’re using these moments to empower our players, energize fans, and deepen engagement with our sport. TikTok GamePlan allows us to drive tune-in and long-term fan growth by tapping into second-screen behavior, creating a central hub where fans can follow the Tour across the season.”“TikTok is redefining how fans experience tennis, turning every moment into an opportunity for discovery, connection, and community," added Rollo Goldstaub, TikTok's Global Head of Sport, "Together with the ATP, we’re bringing fans closer to the energy of the Tour through authentic storytelling, athlete engagement, creator access, and a dynamic destination that celebrates tennis both on and off the court." + Fans can collect 144 digital cards across all 48 nations by completing daily tasks to unlock rewards inside TikTok's FIFA World Cup™ Fan Experience HubTikTok today announced a digital-first partnership with Panini, FIFA's exclusive partner for official stickers and trading cards, to bring a collectible card experience to fans globally. The Panini digital card collection will live within TikTok's FIFA World Cup™ Fan Experience Hub, available now to fans worldwide.To get started, fans can search for "World Cup" on TikTok, tap Visit FIFA World Cup™ hub, then select Play Now to begin unlocking their Panini card collection."Panini has shaped soccer collecting culture for generations, and this partnership brings that tradition to a social platform for the first time," said Rollo Goldstaub, Global Head of Sport, TikTok. "Together, we're giving fans something they already love, collecting and supporting their teams, and making it feel native to TikTok by creating moments that deepen connection and drive fandom.""At Panini, the collector's experience is at the heart of everything we do. We are constantly evolving to make it more engaging, diverse, and in step with the way fans connect with football today. This collaboration with TikTok allows us to expand that experience into a new social dimension, while also offering football fans a fresh and immersive way to live and express their passion for the game," said Elisabetta Mussini, Panini Group Licensing and Partnerships Director.The Fan Experience Hub will feature 144 collectible cards spanning all 48 teams competing in the tournament. Each nation will be represented by three distinct cards:Country Emblem: A card representing each nation's badge and identityStar Player: Featuring a standout athlete from each competing teamIcon Card: A legendary figure from each nation's football historyFans will be able to unlock cards by completing daily tasks such as following accounts or commenting on posts, with new activities rolling out through the duration of the FIFA World Cup 2026™. Wild cards can also be earned by achieving specific milestones and duplicate cards can be traded to further enhance collections; the more cards fans collect, the more rewards they will unlock.Start building your collection on TikTok today! Read more * All