**Added:**
- **Research reveals how the Toy Story generation is redefining play** – Posted 11th June. New Mattel-commissioned study shows 75% of parents feel emotionally connected to childhood toys; 50% feel nostalgic. Findings highlight the rise of blended play combining physical toys with interactive tech, and that children now switch between an average of 4.9 fictional worlds per day. The article also covers a panel event at the Young V&A and comments from experts.
- **Winning Moves kicks off World Football Stars range at retail** – Posted 11th June. The World Football Stars Top 200 Top Trumps collection (six collectible packs) is now available in 3,500 retail outlets across the UK. The range includes multiple game formats and is supported by a summer marketing campaign with influencer partnerships, radio ads, and digital advertising.
- **Beehub invites buyers to Shantou** – Posted 11th June. Beehub is organising an exclusive hosted buyer trip to the On Top showroom in Shantou, China (1–4 September). The trip offers direct access to the world’s largest permanent B2B toy showroom (80,000m²) and includes flights, accommodation, and supplier meetings – all covered by Beehub.
- **Cat Earth sells out at UK Games Expo** – Posted 11th June. Cheatwell Games’ new board game *Cat Earth* sold out within 1.5 days at UKGE. The game, created by Gareth Edwards, blends strategy and player interaction with feline chaos. Retailers are now taking orders following strong interest.
- **Winners crowned at Outdoor Toy Awards 2026** – Posted 11th June. Winners across 10 categories were announced, including Climbing and Adventure (MoVe Jungle Explorer Tent), Sport and Splash Fun (Stay Active Kicker Ball), and the Golden Outdoor Toy Award (Zuru XShot Motor Soaker). The awards celebrate outdoor play and were judged by children.

**Changed:**
- The label in the search area was updated from “Comments” to “Phone”.

**Removed:**
- **Gibsons launches two new cat-themed games** (10th June) – Article about the launch of *Take Cat* and *Categories* at UK Games Expo.
- **Exclusive: June’s Talking Shop** (10th June) – Feature interviewing indie retailers about best-sellers, buying decisions, and challenges like theft.
- **BTHA calls for stronger controls for online marketplaces to prevent sale of unsafe toys** (9th June) – Report on a parliamentary event where the BTHA highlighted that 90% of toys bought from third-party sellers on marketplaces failed safety tests; includes calls for legislation and a parent’s testimony.
- **Moose Toys wins major victory against Gui Gui knockoff** (9th June) – Court injunction against UP International for infringing Moose’s *Gui Gui* slime design rights.
- **Toy Trust cyclists complete London to Paris 24-hour Cycle Challenge** (9th June) – Seven riders cycled 188 miles in 24 hours, raising over £25,000 for The Movement Centre charity.