Added:
- **New blog post: “It’s a game of two halves (or is it four quarters?) … it’s the Friday Blog!”** – The Friday Blog returns, covering the author’s recovery, the strong toy market, World Cup sales boost, upcoming Amazon Prime Day and Joybuy’s summer event, mixed retail updates (Boots, WHSmith, Hobbycraft, B&M), and the Fence Club Christmas Ball moving to the Royal Lancaster.
- **New article: “Beast Industries and Moose Games debut MrBeast: The Ultimate Game”** – Moose Games launches a fast-paced party board game based on MrBeast’s challenges, priced £24.99, releasing 1st August at Smyths and Amazon.
- **New article: “Clickeez levels up with Series 3: Bubble Pops”** – Goliath expands its Clickeez collectible line with a new Bubble Pop sound, 70 new characters across four themes, and upcoming licensed Hello Kitty and Care Bears collections.
- **New article: “The Puppet Company commemorates 25 years of fun in Hamleys display”** – The first-ever dedicated Puppet Company window display at Hamleys Regent Street features a summer funfair scene with puppets, running 11th June–21st July.
- **New article: “Exclusive: The evolution of Walmart Marketplace”** – An interview with Marion Sakowski on Walmart Marketplace’s growth since 2009, its seller support, London office, and advantages over other platforms.
- **Recent Posts sidebar updated with new entries:** “It’s a game of two halves … it’s the Friday Blog!”, “Beast Industries and Moose Games debut MrBeast: The Ultimate Game”, “Clickeez levels up with Series 3: Bubble Pops”, “The Puppet Company commemorates 25 years of fun in Hamleys display”, and “Exclusive: The evolution of Walmart Marketplace”.

Changed:
- The date of the latest blog post changed from “5th June” to “12th June”.
- The button label changed from “Email” to “Comments”.

Removed:
- **Removed article: “Global toy market hits $123b as play expands across ages and markets”** – Circana’s 2026 Global Toy Report showing $123b in sales, +8% growth, with adults and emerging markets driving transformation.
- **Removed article: “The Entertainer announces major micro-donations milestone”** – The Entertainer raised £4m through Pennies micro-donations for four children’s hospitals, reaching £1m each.
- **Removed article: “Exclusive: Spotlight on Kidult”** – Industry insights on the kidult market, now one-third of global sales, with comments from Paladone, PMI, and The Hobby Company.
- **Removed article: “Exclusive: Inside Out Toys stays ahead”** – Interview with Julian Garner on serving independent retailers with low minimums, fast dispatch, and packaging focus.
- **Removed article: “KidAntics to launch National Geographic STEM range on 25th July”** – KidAntics becomes exclusive UK/Ireland distributor for Blue Marble’s National Geographic STEM science kits.
- **Recent Posts sidebar lost the following entries:** “Research reveals how the Toy Story generation is redefining play”, “Winning Moves kicks off World Football Stars range at retail”, “Beehub invites buyers to Shantou”, “Cat Earth sells out at UK Games Expo”, and “Winners crowned at Outdoor Toy Awards 2026”.